SWARM TOYOTA'S
GLOBAL HACKATHON

HOSTED BY
TOYOTA MOTOR
NORTH AMERICA R&D TOYOTA MOTOR
NORTH AMERICA ONE TECH TOYOTA CONNECTED
NORTH AMERICA
TMNA HQ, PLANO, TEXAS

Our MissionWHY YOU SHOULD PARTICIPATE

TACKLE REAL CHALLENGES IN TOYOTA'S AUTOMOTIVE TECHNOLOGY
COLLABORATE WITH TOYOTA ENGINEERS, DESIGNERS, AND INNOVATORS
EARN A TROPHY, BRAGGING RIGHTS, AND THE POTENTIAL TO SEE YOUR IDEA MOVE TOWARD PRODUCTION

Challenge AreasINNOVATION TRACKS

Open Innovation Using Generative AI

Reimagine what's possible by leveraging AI, automation, and emerging digital tools to tackle meaningful challenges across Toyota's ecosystem. We're looking for forward-thinking solutions that push the limits of technology, sustainability, and customer experience.

Accelerating Our Future

As the automotive industry undergoes a seismic shift driven by electrification, digital ecosystems, and evolving customer expectations, R&D stands at the core of breakthrough innovation.

Vision Meets Precision

In the heart of every vehicle lies the power of precision - forged not just in metal, but in the split-second decisions made by data. This challenge is your call to build the next breakthrough in manufacturing intelligence. Create a computer vision model trained exclusively on real, raw images from the production floor. No synthetic shortcuts, just the true complexity of industrial-grade data.

Re-Imagining the Customer Experience

Reimagine the Toyota and Lexus ownership experience by designing innovative generative AI-powered solutions that put the customer at the center. This challenge invites participants to prototype digital tools that use Voice of the Customer (VoC) insights and connected data from Toyota, Lexus, and dealer systems to create a proactive, unified, and personalized experience.

The EventABOUT THE HACKATHON

SWARM (noun) - In Agile methodologies, SWARM (or "swarming") is a collaborative approach where multiple team members with relevant skills focus together on a single task or user story to complete it quickly. It accelerates progress by leveraging collective expertise and team energy.The SWARM Hackathon draws inspiration from this methodology—bringing it to life at scale. Established in 2019 and hosted by Toyota Motor North America’s OneTech and R&D organizations, in partnership with Toyota Connected North America, this annual global event brings together the brightest minds across Toyota to tackle real-world challenges in mobility, connected services, multimedia, manufacturing, safety, and more.Over an intense 72+ hour competition, cross-functional teams of six engineers, designers, and innovators collaborate to build working prototypes that reimagine the future of Toyota and Lexus products, services, and experiences. It's a high-energy, high-impact opportunity to shape what’s next.

AgendaEVENT SCHEDULE

Day 1
  • Team Work Area Setup
  • Captains Orientation
  • Volunteers Orientation
  • Opening Ceremony Rehearsal
  • Kickoff Party
Day 2
  • Team Check-in & Breakfast
  • Opening Ceremonies
  • Hacking Begins!
  • SME Office Hours
  • Judges Feedback Sessions to Teams
  • Get Ready for Some Fun!!
Day 3
  • Hacking Continues!
  • SME Office Hours
  • Judging Feedback Sessions to Teams
  • More Fun!
Day 4
  • Hacking Continues!
  • Judges Orientation & Lunch
  • Final Presentations
  • Awards & Closing Ceremonies